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Newsweek – Publishers should beware the iPad

May 21, 2010

During the pre-Internet era, the Italian philosopher Umberto Eco explained the difference between Apple and Microsoft in terms of the divide between Catholics and Protestants. In the DOS-based universe, he noted, there are many alternative paths to salvation. The One True Church of Macintosh, by contrast, “tells the faithful how they must proceed step by step.”

After traditional media gushed over the iPad–the savior of their industry–some are starting to question the bed into which Mr. Jobs is inviting them. Jacob Weisberg, in the latest Newsweek, has his own doubts.

The full magazine, created freely (collecting content publicly available on the Newsweek website) using the calibre software, is below.  View earlier posts on calibre usage. It can also be purchased from the Kindle Store.

For those who want to sample this “short-form” reading, download to your Kindle this week’s edition of Newsweek (free):

Newsweek - May 31, 2010

Newsweek, May 31, 2010 .mobi edition

Once you have added the file to your Kindle–either via direct download or transfer to the ‘documents’ folder to a Kindle plugged into the USB port of a computer or by clicking the link while reading this post on your Kindle–it should appear on your Kindle’s home screen at the top of your list of books.

Directions for Kindle for BlackBerry:

  • When asked if you wish to save the item, select ‘Yes”
  • In the ‘Save file’ dialog box, select the folder icon to explore to a new location.
  • Select ‘Device Memory’ -> ‘home’ -> ‘user’ -> ‘kindle’ -> ‘eBooks’
  • Open up Kindle for BlackBerry (note: if already open, close it, then re-open it). Your ebook will be included in the ‘Home’ screen.

For more information on navigating through a periodical on the Kindle, check out an earlier post for a thorough guide, on Kindle for Blackberry, check out this post.

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